Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

AdX

What “IAB Standard Banners” Look Like on a Modern Website

What “IAB Standard Banners” Look Like on a Modern Website

August 27th, 2025 by Doug Bishop

In the evolving landscape of digital publishing, display advertising remains a vital revenue stream. However, the way ads are presented and filled has transformed over the past decade. It is essential for publishers to grasp the significance of iab standard banners, recognize their presence on websites, and understand their impact on monthly earnings. The Basics: […]

Read More
How Header Bidding changed the Ad Game forever.

How Header Bidding changed the Ad Game forever.

August 25th, 2025 by Doug Bishop

The advertising industry has always been a dynamic and rapidly evolving space. With the rise of programmatic …

Read More

The Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense

March 13th, 2025 by Doug Bishop

In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …

Read More