Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

Google Ad Manager

Understanding Google’s New MCM Requirements

Understanding Google’s New MCM Requirements

October 9th, 2025 by Doug Bishop

Google’s Requirements for Publishers have changed, and you need to make sure you are in compliance.

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What “IAB Standard Banners” Look Like on a Modern Website

What “IAB Standard Banners” Look Like on a Modern Website

October 9th, 2025 by Doug Bishop

Standard Banners as dictated by the Interactive Advertising Bureau are the Backbone of the Ad Markets.

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Google Search Console Tutorial:  Checking for CWV Errors

Google Search Console Tutorial: Checking for CWV Errors

October 9th, 2025 by Doug Bishop

Checking the Search Console is easy, and if you aren’t signed up you can register in a few clicks.

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How Header Bidding changed the Ad Game forever.

How Header Bidding changed the Ad Game forever.

August 25th, 2025 by Doug Bishop

The advertising industry has always been a dynamic and rapidly evolving space. With the rise of programmatic …

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Don’t let Cloudflare Accidentally Block your Ads.txt

Don’t let Cloudflare Accidentally Block your Ads.txt

March 13th, 2025 by Paul Stanisci

SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …

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Demystifying Google Ad Manager’s Pricing Models

February 26th, 2025 by Doug Bishop

Discover the different pricing models for advertising in Google Ad Manager and understand how they work to optimize …

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Rank Math vs. Yoast: Boost Your WordPress Advertising Revenue

February 26th, 2025 by Doug Bishop

Are you looking to optimize your Wordpress website for advertising revenue? In this blog post, we will compare Rank …

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Why AdSense can be a better choice for a site just starting out

February 26th, 2025 by Doug Bishop

So often do I get the question “How much money can you make me?” That never is an easy answer without any data. There …

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The Ultimate Guide to Google Ad Manager 360 for Publishers

February 26th, 2025 by Doug Bishop

Discover how to optimize your ad revenue using Ad Manager 360

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CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

August 25th, 2025 by Doug Bishop

Discover the devastating impact of Google’s Helpful Content update on ad-driven websites suffering from Cumulative …

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