Advally - Your Advertising Ally

Doug Bishop

Doug Bishop is the CEO of Advally. He has over two decades of experience in the digital publishing industry, and is weirdly obsessed with everything advertising.

The Challenge of Ad Serving for Digital Publishers with Connected TV Apps

In recent years, there has been a seismic shift in the way we consume content. With the explosion...

2 minute read

Doug Bishop

3 September 2023

Supply Path Optimization: Maximizing Value in Programmatic Advertising for Digital Publishers

In the rapidly evolving landscape of programmatic advertising, digital publishers face a multitude...

2 minute read

Doug Bishop

2 September 2023

Navigating Bid Exhaustion in Modern Programmatic Advertising: A Publisher's Perspective

In the dynamic world of programmatic advertising, bid exhaustion has emerged as a crucial concern...

2 minute read

Doug Bishop

2 September 2023

The Crucial Role of Updating your Website Ad Layout

In the dynamic realm of digital publishing, staying ahead of the curve is essential to thrive...

5 minute read

Doug Bishop

1 September 2023

The Vital Role of Ads.txt: Safeguarding Your Website's Ad Revenue

In the dynamic landscape of digital advertising, maintaining transparency and ensuring the...

2 minute read

Doug Bishop

28 August 2023

Some Thoughts on Advertising

Doug Bishop

The Challenge of Ad Serving for Digital Publishers with Connected TV Apps

Supply Path Optimization: Maximizing Value in Programmatic Advertising for Digital Publishers

Navigating Bid Exhaustion in Modern Programmatic Advertising: A Publisher's Perspective

The Crucial Role of Updating your Website Ad Layout

The Vital Role of Ads.txt: Safeguarding Your Website's Ad Revenue

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