Why Choose one type of Bidding when you can have them all?

Explore how digital publishers can significantly enhance their revenue streams by integrating Client Side Prebid, Server Side Prebid, and Open Bidding solutions.

Understanding Client Side Prebid, Server Side Prebid, and Open Bidding

Client Side Prebid, Server Side Prebid, and Open Bidding are three advanced strategies that digital publishers use to maximize ad revenue. Client Side Prebid involves running auctions directly within the user's browser, allowing for real-time bidding and greater control over ad placements. Server Side Prebid shifts the auction process to an external server, reducing the load on the user's device and improving page load times. Open Bidding, also known as Exchange Bidding, allows multiple demand sources to compete in a unified auction, ensuring publishers get the highest possible bids for their ad inventory.

Each of these methods has its unique strengths. Client Side Prebid offers transparency and control, Server Side Prebid enhances performance and scalability, and Open Bidding increases demand competition. Understanding these individual components is crucial for publishers looking to optimize their ad revenue.

The Synergistic Effect of Combining Multiple Bidding Strategies

Combining Client Side Prebid, Server Side Prebid, and Open Bidding can create a synergistic effect that amplifies the benefits of each individual strategy. By integrating these three approaches, publishers can ensure that they are maximizing revenue opportunities from various demand sources while also optimizing the performance and user experience of their websites.

This multi-faceted approach allows for a more comprehensive and competitive auction environment. The combination ensures that publishers can leverage the speed and control of client-side auctions, the efficiency and scalability of server-side processing, and the enhanced demand competition from open bidding, all at the same time.

Maximizing Revenue Through Enhanced Competition

One of the primary benefits of combining these bidding strategies is the enhanced competition it generates for ad inventory. By allowing multiple demand sources to participate in a unified auction, publishers can ensure that they are receiving the highest possible bids.

This increased competition can lead to higher CPMs (cost per thousand impressions) and ultimately, greater revenue. By leveraging the strengths of client-side, server-side, and open bidding, publishers can create a more dynamic and competitive marketplace for their ad inventory.

Improving Page Load Times and User Experience

A critical aspect of digital publishing is maintaining a seamless user experience, and page load times are a significant factor in this. By incorporating Server Side Prebid, publishers can offload the heavy lifting of the auction process to external servers, reducing the load on users' devices and improving page speed.

Additionally, by strategically balancing client-side and server-side processes, publishers can optimize the performance of their ad placements without compromising on user experience. This holistic approach ensures that users enjoy faster page load times while publishers benefit from higher ad revenue.

Practical Steps for Implementing a Combined Bidding Strategy

To implement a combined bidding strategy, publishers should start by evaluating their current ad tech stack and identifying areas for improvement. Integrating a robust Prebid.js setup for client-side auctions is a good starting point. From there, incorporating a server-side solution such as Prebid Server can help distribute the auction load.

Next, publishers should consider partnering with a platform that supports Open Bidding. This will allow them to tap into additional demand sources and further enhance competition for their ad inventory. Continuous monitoring and optimization are essential to ensure that the combined strategy is delivering the desired results.

Why Advally is the best partner to help you get this strategy implemented

Advally stands out as an ideal partner for implementing a combined bidding strategy due to its extensive expertise and comprehensive solutions. Advally offers end-to-end support, from initial setup and integration to ongoing optimization and performance monitoring.

With a proven track record of helping digital publishers maximize their ad revenue, Advally provides customized solutions tailored to each publisher's unique needs. Their team of experts ensures that publishers can seamlessly integrate Client Side Prebid, Server Side Prebid, and Open Bidding, unlocking the full potential of their ad inventory.